Digital marketing uses digital technologies to promote a brand or product. Such technologies include the Internet, mobile phones, and other digital platforms and media. This allows a company to reach a broader audience and reach a wider customer base. But how exactly does it work? What do the various components of this marketing strategy have in common? Let’s take a closer look. Here are some of the main components of this type of marketing:
Pay-per-click or PPC: This type of digital marketing is a type of short-term advertising, with advertisements and promoted search engine results. These ads disappear as soon as you don’t pay them. Unlike other forms of advertising, pay-per-click allows you to target customers globally with only a few dollars. You can also use PPC to promote mobile apps, as well. These strategies are great if you’re looking to increase search traffic and boost sales.
In addition to being more efficient, digital marketing can also be integrated with traditional marketing channels. For example, if you’re trying to raise awareness about your brand or product, you may focus more on social media and SEO. For promoting a specific product, you’ll want to focus on content creation, mobile marketing, and email marketing. Using multiple channels can engage customers and prospects at different touchpoints and maximize your ROI.